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In partnership with British Airways, we have 60 places to give away on the famous California SuperFAM!
The California SuperFAM is a FAM with a difference. Lucky participants experience the State on one of four itineraries – Southern, Central Coast, Northern and Mountains. With less site visits, more unique experiences and places to visit, you could find yourself experiencing the best that California has to offer, from wine tasting, white water rafting and much more! We ensure you experience California from your clients’ perspective with great food, wine and hospitality so that you can sell California with ease and confidence.
For more information on California please visit our consumer site
HOW TO ENTER1) Register your British Airways bookings to California (Los Angeles, San Francisco and San Diego) by 17th August 2012.
2) Supersize your chances of getting a place on the SuperFAM by registering for our online training programme
California Expert
3) As an extra bonus, those agents who complete the California Expert programme will be entered into a prize draw to win Californian wine, goodie bags and Hollywood blockbuster DVDs!

Check out our video and image galleries to see highlights from past SuperFAMs – as you’ll see, it’s getting bigger and better each year!
I would recommend these mountain areas of California to couples and families looking for an active holiday. These resorts have so many activities to offer and when the going gets tough you can relax in one of the hotel spas or enjoy an excellent meal out.
Lauren Walker, Colletts Travel - California Mountains FamThe trip down California’s famous Highway 1 is so much more than just a spectacular drive. There are so many places to stop along the way that would suit either couples or families looking for something to keep the kids amused.
Alex Lovell, First Choice - Central Coast California FamI didn’t realise that California would be such an all-round destination. Each city is able to offer something unique yet all are within close proximity of each other so you aren’t limited to one type of holiday.
Mandy Cully, Ten UK - Southern California FamCalifornia adventure, relaxation, beautiful beaches, stunning landscapes, big cities and quaint little seaside towns. Americans are some of the warmest, friendliest people I have ever met. If I was sending clients on the same itinerary we experienced,...
Ben Mason, American Express Travel Services - Northern California FamI grade this trip as my number one multi-centre experience; all the areas we visited can provide something different
Catalina Vera Pile, Bedbank Ski - California Mountains FamI didn't expect there do be so many beautiful beaches in a region of lakes and mountains
Claire Summers, American Holidays - Central Coast California FamThe scenary is beautiful and the people have been so welcoming. I'd have no problems recommending Southern California as a destination
Jackie Cook, Travel Counsellor - Southern California FamThere is a real small-town feel in northern California, with historical buildings, artistic communities, and of course, great food and wine
Judy Dargon, Travel Counsellor - Northern California Fam